Cookie policy

Cookie policy

This cookie policy describes how Seiko Watch Corporation located at 26-1, Ginza 1-chome, Chuo-ku, Tokyo 104-8118, Japan (“SEIKO”, “our”, “we” or “us”, which may include affiliates of Seiko Watch Corporation depending on the contexts) uses cookies and similar technologies to collect and store information when you visit our websites. For additional information on our privacy practices, please visit our website privacy policy.

About cookies

Cookies are small text files that the website sends to your device for the purpose of keeping records to increase a user's operability on the websites. It identifies your device, typically your web browser, but it cannot directly identify you. The law states that we can store cookies on your device if they are strictly necessary for the operation of this website. For all other types of cookies we need your permission. This website uses different types of cookies. Some cookies are placed by third party services. Users who have provided a consent to us can at any time choose whether to allow us or third-parties (e.g. our analytics, advertising and social media partners) to set cookies which are not strictly necessary for the functioning of the website via the cookie banner or cookie settings interface provided on the website. Learn more about who we are, how you can contact us and how we process personal data in our Website Privacy Policy.

Purposes of cookies

Some cookies are necessary to operate our website (e.g. for establishing and keeping sessions), while other cookies may be used for the following purposes:

  • -Improving website functionality;
  • -Collecting analytical data to improve website performance;
  • -Delivering advertisements that may be of interest to you from us or our advertising partners based on information collected by tracking users across the internet; and
  • -Enabling to share content on social media.

Types of cookies

Cookies we use are categorized as “session cookies” or “persistent cookies”. Session cookies are stored in your computer only temporarily while you are browsing our websites. Persistent cookies are stored even after you stop browsing our websites and remain on your computer until they expire or you delete them. Cookies are classified into the following types depending on their functions and providers.

Third party cookies

Whether a cookie is a first or third party cookie depends on which websites the cookie comes from. First party cookies are those set by or on behalf of the websites visited. All other cookies are third party cookies. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance and analytical cookies.

Storage period of cookies

Except for strictly necessary cookies, each cookie will expire after storage period specified in the table in “Cookie List” section above.

Management of cookie preferences

The browsers of most computers (which means a device that can be connected with the Internet such as a PC, smartphone and tablet) are typically set up to accept cookies. If you wish to amend your cookie preferences for our websites, you can do this through your browser settings. Your browser's 'help' function or the following websites (please click each link) will tell you how to do this.

  • Google Chrome
  • Internet Explorer
  • Safari
  • Mozilla Firefox
  • Microsoft Edge

Contact us

For further information on our use of cookies and similar technologies, please contact us via email at As we will collect your personal information including your email address, name, and address and use such information to respond to your inquiry, please send us an email after reading our Website Privacy Policy and this